UX & UI Design


Jakewell is a one stop shop for the best boutique baby items run by mummy of two. Straight from Europe, the brands and products sold are rest assured high in quality and on demand. Selling baby necessities from the softest towels to pristine cribs, the company is also family oriented, helping current families or parents-to-be to get the best for their little ones.


Upon seeing their previous website, we knew that Jakewell needed to define their brand much more through visuals and their brand’s story. They mentioned that they would like to create opportunities for both B2C and B2B transactions on the same platform. And the founder and our team agreed that a big catalogue of items will need to be categorized neatly for easier navigation for buyers and staff to keep track of existing stock.


For Jakewell we made a website that speaks clearly of their brand and story. Building on their existing designs we created bright and cute visuals – simple and sweet. Items are easily found through the navigation bar and the clickable images on the main page that are directly relevant to what parents may want to buy. Filters were included for the brands and price range to make shopping a breeze. As for business communication within the company, it is important that we fully integrated their stock management system with the website to help improve the workflow.